Chik-Fil-A loses dumb battle to kale enthusiast

Posted: December 13, 2014 in Uncategorized


A small victory for sustainable food activism: A Vermont man and local agriculture advocate was able to defeat an intellectual property suit brought against him by a fast food chain.

In 2011, Bo Muller-Moore filed to trademark the sentence “Eat more kale,” which is emblazoned on a line of T-shirts, bumper stickers, and generally useless miscellany that he created. He immediately met with the wrath of fried poultry distributor Chick-Fil-A, which has bewilderingly found commercial success with its advertising slogan, “Eat mor chikin.” Today, the U.S. Patent and Trademark Office granted Muller-Moore the exclusive rights to his brassica-positive message.

This is, in toto, a positive and heart-warming development! How great it is when a grassroots campaign espousing the virtue of locally grown produce wins out over the corporate incarnation of an enormous chicken sandwich! Let us, however, review the details:

  1. The piece of intellectual property in question is the…

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