The new LinkedIn homepage is all about the warm fuzzies

Posted: December 11, 2014 in Uncategorized

Gigaom

LinkedIn introduced small but significant changes to its homepage design Thursday, simplifying its newsfeed and highlighting some interaction features that will come to all users next year. The shifts in the design bring the connection element of the service front and center, encouraging users to build their relationships with each other over time.

The first most obvious change is the number of user views at the top of the page. It gives someone a snapshot of how many people saw the content they post. LinkedIn offered these features before, but they were buried in the righthand sidebar, out of eyesight. “We realized this was something we needed to bring front and center to the desktop,” LinkedIn VP Joff Redfern told me.

New LinkedIn homepage design New LinkedIn homepage design

Screen Shot 2014-12-11 at 2.00.10 PM Old LinkedIn homepage design

LinkedIn is also doubling down on its content strategy, no doubt following behind competitors like Facebook. When there are compelling articles and posts to peruse on…

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